Pantone Colour of the year 2016… Rose Quartz AND Serenity!

Pantone Color Of The Year 2016 Rose Quartz Serenity JR 120315 Copy

ROSE QUARTZ & SERENITY

PANTONE 13-1520 & PANTONE 15-3919

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For the first time ever, Pantone has decided that 2016 shall have 2 colours of the year, Rose Quartz and Serenity.  Leatrice Eiseman, the executive director of the Pantone Colour Institute, said the joining of the two colours reflected “a soothing sense of order and peace”, an attractive thing to incorporate into a product at a time of insecurity and global turbulence.  The implication being that there is no line between “us” and “them.”

Pantone-swatches

That’s a lot of subtext to pack into a single colour trend (actually 2 in this case), but the Pantone statement says it’s the company’s job to reflect social trends and capture them in a shade — which will then become part of the fabrics of our lives, as it were. “Societal movements toward gender equality and fluidity, the consumer’s increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to color usage.”

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Rose Quartz in context

After exhaustive research and study, Pantone has decreed a softer take on colour for 2016: For the first time, the blending of two shades – Rose Quartz and Serenity are chosen as the PANTONE Color of the Year

As consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colours that psychologically fulfill our yearning for reassurance and security are becoming more prominent. Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.

rose quartz and serenity

The prevalent combination of Rose Quartz and Serenity also challenges traditional perceptions of color association.

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In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted colour trends throughout all other areas of design. This more unilateral approach to colour is coinciding with societal movements toward gender equality and fluidity, the consumer’s increased comfort with using colour as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to colour usage.

WHAT IS THE PANTONE COLOR OF THE YEAR?

A symbolic color selection; a color snapshot of what we see taking place in our culture that serves as an expression of a mood and an attitude.

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(Serenity used in an interior)

For the first time Pantone introduces two shades, Rose Quartz and Serenity as the PANTONE Color of the Year 2016. Rose Quartz is a persuasive yet gentle tone that conveys compassion and a sense of composure. Serenity is weightless and airy, like the expanse of the blue sky above us, bringing feelings of respite and relaxation even in turbulent times.

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ROSE QUARTZ & SERENITY COLOR PAIRINGS

Whether in soft or hard surface material, the pairing of Rose Quartz and Serenity brings calm and relaxation. Appealing in all finishes, matte, metallic and glossy, the engaging combo joins easily with other mid-tones including greens and purples, rich browns, and all shades of yellow and pink. Add in silver or hot brights for more splash and sparkle.

 (Article and information via the Pantone Institute)

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